Wix
Wix is a popular SaaS website builder with built-in eCommerce (Wix Stores). It suits small stores and creators who want a single place for site and shop, with a strong focus on design and ease of use.
Overview
Wix hosts your site and store with a visual editor and templates. Products, variants, orders, and customers are stored in Wix. The editor is drag-and-drop with Wix ADI (AI-designed sites). Commerce features include Wix Payments, multichannel selling, and an app market for reviews, shipping, and more.
Market segment
Small businesses, creators, and solopreneurs who prioritize ease of use and design. Often chosen for the editor and templates. Suited to stores that don't need the deepest commerce or developer ecosystems.
Specialization
Visual editor: Drag-and-drop and Wix ADI. Unified site + store: One platform for pages and products. App market: Add-ons for reviews, shipping, etc. No coding: Template-based customization.
Main features
- Products, variants, and collections
- Orders, customers, and discounts
- Payment (Wix Payments, PayPal, etc.) and shipping
- Blog, pages, and Wix apps
What makes it different
Wix is website-first with commerce built in; commerce-first platforms offer a larger app store and more checkout and channel options. Wix excels at quick, good-looking sites and a single product for site and store; it is less focused on scaling complex catalogs or deep integrations.