Magento
Magento (Adobe Commerce) is an enterprise-grade, open-source eCommerce platform built for large catalogs, complex B2B and B2C workflows, and deep customization. It powers many of the world's largest online stores but requires significant technical and operational investment.
Overview
Magento 2 (and legacy Magento 1) runs on PHP, MySQL, and a rich data model: configurable products, multi-store, customer segments, and extensive REST/GraphQL APIs. It is highly flexible but complex to host, patch, and extend. Adobe Commerce is the cloud-hosted, fully managed version with additional enterprise features.
Market segment
Historically mid-market to enterprise: brands with large SKU counts, multiple store views, B2B pricing, or heavy customization. Also used by retailers who outgrew simpler platforms. Suited to organizations with in-house or agency development resources.
Specialization
Catalog and B2B: Configurable products, bulk pricing, company accounts, and B2B modules. Multi-store: Multiple websites and store views from one codebase. Performance and scale: Built for high traffic when properly hosted and tuned.
Main features
- Products (simple, configurable, bundled, grouped, virtual, downloadable)
- Categories, attributes, attribute sets, and catalog rules
- Customers, customer segments, and B2B company accounts
- Orders, quotes, and REST/GraphQL APIs
- Multi-store and internationalization
What makes it different
Magento offers more built-in power than most SaaS platforms (e.g. advanced catalog and B2B) but is self-managed or Adobe-hosted with higher cost and complexity. It targets merchants who need maximum flexibility and scale and have the budget for hosting, extensions, and development.